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What is a QR code?

A QR Code is a two-dimensional barcode consisting of a black and white pixel pattern which allows to encode up to a few hundred characters. Today’s smartphones and tablets are able to recognize and decode them exceptionally fast – it’s not surprising that QR stands for Quick Response.

How are QR codes used?

Due to the widespread use of smartphones, QR Codes are mosly used for mobile marketing purposes these days. Marketers benefit from QR Codes by being able to add digital content like websites, videos, PDFs, image galleries or contact details to printed media such as flyers, posters, catalogues and business cards.